Branding the Bull

April 2013 – Amsterdam is getting ready for the party of a lifetime. And we are ready. Tulips everywhere and the red white and blue of our flag at every corner.

And then there is the Orange! Everything from cakes to hair is orange. The trams have the Dutch flag flying (for days now) and the boats have gold crowns. Yes – the house of Orange is providing us with a new King tomorrow.

At our last Strut Your Stuff meeting we decided that a new kingship must have a new logo! After all it will be like a new enterprise, a new company.

The inauguration of Willem-Alexander as King, together with his Queen, Maxima, has got astrologers waiting with bated breath to see what time he takes the oath. The walk to the church starts at 14:00 – I couldn’t have picked a better time for it. It is the perfect time of year as Willem-Alexander is Taurus the bull, as is Maxima. We are in that lush green time of year.

But what will be the rising sign so we can brand him?  14:00 is perfect as the royal sign of Leo is rising in the East. I hope he walks quickly and talks fast!  He has 14 minutes to get that oath out. Otherwise, if we consider the oath to be the start of his reign, he will need to come across as being much less royal and more service-focussed. Hmm… maybe not too bad! Although there is still plenty of Taurus in the air.

Either way I hope he likes our logo. The Orange Lion is a Bull (Taurus). Referring to the Dutch Coat of Arms. 

 

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